Building the digital presence
for Nexus International
The Nexus International founding team contacted us to develop their brand identity and website. As an international manufacturer and exporter of leather goods, they lacked an online presence, which caused them to miss out on thousands of potential customers due to the absence of a professional portfolio site and contact form. So we stepped in to build what they needed to get their business online.
What we were
brought in to do
The primary challenge faced by brands within this market segment is that their websites tend to be old and generic — bad UX, default templates, and, on the whole, no real sense of quality.
In contrast, our approach emphasized the design of a distinctive brand identity that conveys a sense of sophistication and individuality. We created a custom-designed website that effectively highlighted Nexus International's product offerings, ensuring they not only reflected the brand’s unique qualities but also distinguished it from competitors.
How we
worked together
Brand Identity Design
The client was looking to establish themselves as a premium brand, and we saw it as an exciting opportunity to create one of the best-looking brands in this market segment.
The brand needed to meet a few important criteria based on the client’s earlier feedback: it should have a modern corporate feel, cater to B2B audiences, use simple shapes and fonts, and keep extra elements to a minimum.
They wanted a wordmark logo (wanted to use the brand name as the logo itself). We kept the client's vision but changed the letter X to be a brandmark within the brand name itself, in a way that symbolises fast delivery. The client really liked the idea, and the logo was finalised.
In the end, we delivered a brand that checked all these boxes while also standing out among the many generic logos in this niche. We also delivered a new business card design that feels a part of this new branding. We also created a showreel suitable for both the hero and marketing purposes.
Website Design
The website was designed to effectively convey three essential points to persuade potential clients: that this brand is a leading global exporter of leather products, that they manufacture a rich array of goods, and why clients should choose them over the competition.
We commenced the process by carefully developing a content strategy and crafting the website copy to ensure clarity and effectiveness in driving conversions.
A visually engaging hero section was created utilizing the previously crafted showreel; it presented a clear value proposition at first glance, showcasing the artistry behind the company's products, while the accompanying hero content supported this narrative. The sections detailing the company’s background and its advantages clearly articulated its operations and the benefits of collaboration.
This was followed by the catalog section, which communicated the available offerings through compelling imagery and informative content. Subsequent sections were constructed to build trust and facilitate lead capture, incorporating a call to action that directs visitors to the inquiry form located above the footer.
The Output
A brand identity and marketing collateral that makes the brand stand out among the many generic brands in this market segment. And a website that doesn’t feel generic or created from a template. All while effectively communicating the value proposition to the end client for high conversion rates.
