Brand Identity and
Framer Build
for
Gaudi Engineer
Gaudi's AI agent for civil engineers lacked the online presence to match its technical depth. They needed a professional brand identity and landing page that makes them stand apart from typical AI-generated sites to build credibility for investor and client pitches. We became their design and development partner to deliver this, beginning a lasting collaboration.
What we were
brought in to do
Three deliverables: a brand identity system, a Framer landing page, and business card designs.
The brand brief was specific. Gaudi needed to read as an AI company, but with a concept behind it. Futuristic, structurally precise, and loosely inspired by the architectural language of Antoni Gaudí. The website had one job: show visitors immediately that this is an email-based AI agent, communicate what it can do, and get them to book a demo.
How we
worked together
Brand Identity Design
Gaudi needed a brandmark that could carry a lot of ideas at once. The client wanted something abstract and futuristic, with a sense of structure and civil engineering built into it, and if possible, resemblance to the works of Antoni Gaudí. Not an easy brief to crack, but a clear one.
We explored directions and landed on an abstract icon that brings all three threads together. The geometry nods to structural precision, the form reads as forward-looking, and Gaudí's architectural language lives in there without announcing itself.
The wordmark came together around it, and the full identity system followed. Business card designs came in at the end, built within the same visual language.
Website Design
The client needed one thing to land immediately: Gaudi is an email-based AI agent. Not an app, not a dashboard. Something that already lives inside the tools civil engineers use every day.
We built a focused single landing page structured around that idea. The hero leads with a custom animated email interface showing real query types being sent to Gaudi. The reasoning was simple: if the product lives in email, the hero should too. It tells visitors exactly how Gaudi works before they read a single line of copy, and quietly signals compatibility with Google Workspace and Microsoft 365 without spelling it out. Think of it as a virtual co-worker, one email away.
The hero background is inspired by the speed at which Gaudi expedites and handles current civil engineering workflows.
The features section walks the visitor through Gaudi's core capabilities for civil engineering workflows with supporting visuals in a design language tied to the materials and finishes of civil engineering. It closes with a teaser block that signals an active product roadmap. Designed and built in Framer over two weeks, following one week of brand work.
The Output
A brand identity system and a Framer landing page built to make a complex technical product feel immediately clear and credible. The page opens with an animated product demo, moves through core capabilities, and drives visitors toward a demo booking or sign-up.
The Result
Gaudi went from no identity to an investor-ready visual system in three weeks. In place of a placeholder: a cohesive brand spanning logo, typography, colour, and motion, and a landing page that explained the product faster than any pitch deck could.
The founder started receiving compliments from his network shortly after launch. For an early-stage AI agent pitching to civil engineering firms and investors, that kind of word-of-mouth matters. The site became their first real proof of credibility.
The team quickly grasped a technically complex product and translated it into a clean, intuitive, and highly usable experience. They combine strong design sense with structured thinking, making sure every screen is purposeful and user-centric. Responsive, detail-oriented, and easy to work with. We would confidently recommend them for any software or website design project.
